Nashville Business Works

Google Analytics + Microsoft Clarity

Know what brings people in—and where the website loses them.

Pair traffic and event measurement with behavioral visibility so a small team can understand both what happened and how people experienced the site.

Scope this service Back to Lead Intelligence

Fit and scope

Useful when the problem is visible enough to define.

NBW starts with the operating question and the existing system. The service does not require a buyer to know which API, tag, automation platform, or vendor should solve it.

Best fit

  • A website with little or no usable analytics setup
  • Teams that have GA4 but rarely know what to look at
  • Owners who want session and page-behavior context alongside traffic reporting
  • Landing pages or lead funnels where form and booking friction matters

What comes back

  • GA4 property / stream and key-event review or bounded setup
  • Microsoft Clarity project setup where appropriate
  • Consent and tag-placement requirements documented before publication
  • A small decision-focused measurement plan rather than a dashboard landfill
  • Baseline traffic, acquisition, event, and behavior review
  • Handoff notes explaining what is measured, what is not, and what deserves attention

Operating boundaries

The automation does not get to invent authority.

Access, external writes, customer communications, public publishing, and material business decisions stay bounded by the agreed implementation and owner approvals.

What this service does not promise

  • No traffic, ranking, conversion-rate, or revenue guarantee
  • Consent and privacy implementation depends on the client stack and approved policy posture
  • Advanced attribution, warehouse modeling, or enterprise analytics architecture requires separate scope
  • Clarity recordings and heatmaps are behavioral evidence, not proof of user intent

Commercial posture

Quote after the real stack is understood.

  • Existing tools and ownership are reviewed first
  • Vendor software and usage charges remain visible
  • Credentials and production writes require explicit Approval
  • Scope, timing, exclusions, and handoff are written before work begins

Implementation path

Make the workflow understandable before making it automatic.

01

Define the questions

Start with what the owner needs to know, not a default list of every available metric.

02

Inspect the current stack

Review tags, properties, consent behavior, forms, booking paths, and existing data before adding anything.

03

Configure the visibility layer

Set up or repair the bounded analytics and behavior surfaces in the approved environment.

04

Verify with test journeys

Use synthetic visits and test actions to confirm what is captured and document gaps.

05

Hand back the operating view

Leave a concise measurement map and review cadence the business can actually use.

Adjacent work

Close the next blind spot only if it is real.

AI Analytics MonitorRead-only monitoring · automated reporting · human decisions ↗Lead Intake & Routing SetupForms · inboxes · texts · bookings ↗Google Ads + Call Attribution SetupPaid search → phone lead visibility ↗

Business work, handled.

Make the system easier to see—and easier to run.

Send the current tools, the problem you are trying to solve, and the outcome you need. NBW will scope the smallest responsible implementation before anything gets changed.

Send this work